SaunaAWAKE: Arts & Wellbeing As a Creative Business and Future Livelihood
AWAKE: Arts & Wellbeing As a Creative Business and Future Livelihood” project aims to explore the intersection of arts and wellbeing from the perspective of creative business and future livelihood. By spotlighting emerging collaborative practices between arts and wellbeing.
In short, the purpose of the AWAKE project is to research, identify and analyze,:
1) access and barrier points in the health & wellbeing sectors for artists and creative professionals
2) case examples where artists and creative professionals have been able to create business and livelihoods for themselves, especially connected to the health & wellbeing sectors.
Based on this study, the project consortium will produce, organize and disseminate
A) one Casebook,
B) three online Masterclasses,
C) one online Bootcamp,
D) one hybrid Round-table Discussion
E) one Final Closing Event.
Join the AWAKE final event: Business models and future pathways in arts and wellbeing
Curious about transforming your passion for the arts and health into a sustainable professional path? We are excited to announce that the registration is now open for the final event of the project AWAKE: Arts & Wellbeing as a Creative Business and Future Livelihood! You will be able to join us either physically in Helsinki, Finland, or online.
Connect with like-minded professionals while discovering practical entrepreneurial tools, inspiring case studies, and new ideas that are shaping the future in this emerging field. This international, one-day event is open to a wide audience, including artists, creative entrepreneurs, cultural workers, and wellbeing professionals.
Time:
October 2nd, 2025 – 9.00-12.40 and workshops 13.50-16.40. All times EET.
(Online attendance is provided only for the first part of the event)
Event place:
Lapinlahden Lahde, Helsinki (Finland), and Online
Lapinlahdenpolku 8 00180 Helsinki – https://maps.app.goo.gl/ZRZy2QgAzhBJBvtt8
Other info: Free of charge (registration required); Coffee and lunch are provided for on-site participants
Registration link (Registration deadline: 28.09.25):
https://forms.gle/evUkJKG2MbyE6QtR7
Our goal is to create avenues for entrepreneurial ventures and business prospects within this dynamic field. The work on the implementation will span over two years until November, 2025.
Resources:
🎭 Art Meets Wellbeing – A Blueprint for Creative Entrepreneurship! 🎨
The power of arts and wellbeing is undeniable—transforming lives, fostering inclusion, and creating sustainable entrepreneurial models. Our new casebook, ”Growing a Viable Entrepreneurial Model at the Intersection of Arts and Wellbeing,” dives into five inspiring ventures that merge creativity with social impact. From theatre helping mental health recovery to dance programs improving mobility, these stories showcase innovation in action.
Are you an artist, entrepreneur, or changemaker? This casebook is packed with insights on:
- Creative business models in arts & wellbeing
- Scaling strategies for impact-driven initiatives
- Real-world examples of sustainable artistic entrepreneurship
Get inspired towards action. The casebook is available for download for free:
📥 https://ndpculture.org/studies/casebook-on-entrepreneurship-in-arts-and-wellbeing/
Info point open Monday-Friday klo 9–16.
Entrance through the front yard.
Contact us if you have any questions regarding the AWAKE project!
