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AWAKE: Arts & Wellbeing As a Creative Business and Future Livelihood

AWAKE: Arts & Wellbeing As a Creative Business and Future Livelihood” project aims to explore the intersection of arts and wellbeing from the perspective of creative business and future livelihood. By spotlighting emerging collaborative practices between arts and wellbeing.
In short, the purpose of the AWAKE project is to research, identify and analyze,:
1) access and barrier points in the health & wellbeing sectors for artists and creative professionals
2) case examples where artists and creative professionals have been able to create business and livelihoods for themselves, especially connected to the health & wellbeing sectors.

Based on this study, the project consortium will produce, organize and disseminate
A) one Casebook,
B) three online Masterclasses,
C) one online Bootcamp,
D) one hybrid Round-table Discussion
E) one Final Closing Event.

Awake project  tiimi kuva
Awake EU project- Lapinlahdenlahde kokous Bordeaux
Awake project EU

Our goal is to create avenues for entrepreneurial ventures and business prospects within this dynamic field. The work on the implementation will span over two years until November, 2025.

Latest resources:

awake casebook

🎭 Art Meets Wellbeing – A Blueprint for Creative Entrepreneurship! 🎨

The power of arts and wellbeing is undeniable—transforming lives, fostering inclusion, and creating sustainable entrepreneurial models.  Our new casebook, ”Growing a Viable Entrepreneurial Model at the Intersection of Arts and Wellbeing,” dives into five inspiring ventures that merge creativity with social impact. From theatre helping mental health recovery to dance programs improving mobility, these stories showcase innovation in action.

Are you an artist, entrepreneur, or changemaker? This casebook is packed with insights on:

  • Creative business models in arts & wellbeing
  • Scaling strategies for impact-driven initiatives
  • Real-world examples of sustainable artistic entrepreneurship

Get inspired towards action. The casebook is available for download for free:
📥 https://ndpculture.org/studies/casebook-on-entrepreneurship-in-arts-and-wellbeing/

Yhteyshenkilöt

jennifer ramirez kuva

Jennifer Ramirez

Viestintäasiantuntija Strateginen viestintä, markkinointi ja visuaalinen media.
Ville Pellinen Kuva

Ville Pellinen

Toimitusjohtaja, Lapinlahden Lähde Oy Varapuheenjohtaja, Lapinlahti-säätiö Lapinlahti-yhteisön ohjausryhmän puheenjohtaja

Meidän SoMe-kanavat

AWAKE - Masterclass invitation

AWAKE Masterclass: Running Your Business, Marketing and Licensing as an Arts & Wellbeing Entrepreneur

This masterclass is open to all artist entrepreneurs in the arts and wellbeing sectors who are looking to expand their knowledge, build sustainable practices, and strengthen their branding strategies. Whether you’re just starting out or have years of experience, this event will provide you with practical tools and insights to further your professional journey.

Project information point

Lapinlahden Lähde alueet
Infopiste

LAPILAHDEN LÄHDE

Info point open Monday-Friday klo 9–16.

Entrance through the front yard. 

AWAKE information point is located in the Lapinlahden Lähde office, which is in the main building (hospital building).
Info point open Monday-Friday klo 9–16.

Entrance through the front yard.
Questions?

Contact us if you have any questions regarding the AWAKE project!

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